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J Health Info Stat > Volume 34(2); 2009 > Article
J Health Info Stat 2009;34(2):177-187.
신규환자의 재방문에 영향을 미치는 요인분석
황성완 , 김선희
The Characteristic Factors Affecting New Outpatient`s Revisit
Sung Wan Hwang , Sun Hee Kim
ABSTRACT
Objectives:
This study aims to analyze the characteristics which new outpatients revisit in a hospital. Using this study, hospital managers can make efficient customer relationship.
Methods:
This is based on the medical record data of patients in the hospital. 9,392 outpatient`s cases were used, that patients visited the first time between August and September in 2003, and revisited till December in 2006.
Results:
In coefficient of determination of logistic regression, model 1 was 23.4%, Model 2 was 34.7%, model 3 was 23.2% and model 4 was 12.8%. Classification rate of model 1 was 74.1%, model 2 was 73.1%, model 3 was 68.6%, and model 4 was 65.5%.
Conclusions:
To make more useful model for other hospitals in Korea, each hospital manager needs to understand more of the hospital environment, the patient`s characteristics, and the business process.
Key words: Revisit Characteristics, Customer Relation Management, Logistic Regression
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